Enchantment

Recently I mentioned the anger and disapproval directed at Bob Parsons for shooting an elephant. Scott Adams, the creator of Dilbert has also had his troubles for a remark he made recently.

Last week I read “Enchantment”, the recently published book by Guy Kawasaki. It’s fascinating to me and I did really well on the quiz at the back of the book. The story of the cover was cool too.

Anyway, he states that “nobodies are the new somebody” when it comes to enchanting customers. Now we have the example of Ina Garten, The Barefoot Contessa, who twice blew off the request of a young boy who wanted to meet her through the Make-A-Wish Foundation. When she finally changed her mind, it seemed to be more about PR but the damage was done and her many of her fans are criticizing her. The family of the boy has lost interest and moved on.

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